![WPPCommerce April 27+28](../assets/images/project/bg-intro.jpg)
Comprised of engaging conversations between the world’s foremost thought leaders and creators, WPP Commerce 2021 was hosted in an interactive virtual conference environment, pairing live workshops and broadcasts with on-demand content.
Looking at future trends and today’s realities, WPP Commerce explored insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, and measurement and analytics.
Discover more in our on-demand content about how the acceleration of digital payments and the future of contactless experiences impact consumers, retailers, brands and payment providers, and what it will take to future-proof brands and businesses.
For more WPP insights and perspectives, visit us at www.wpp.com/wpp-iq.
Featured sessions
The future of humanized commerce Barry Thomas, Head of Customer Marketing, Coca- Cola; Clare-Marie Hulsey, Vice President Global Research & Insights, Coca-Cola; J. Walker Smith, Knowledge Lead, Consulting Division, Kantar
Mastering the share of mind with Amazon Kerry Curan, Executive Director, Marketing and Growth, GroupM; Andrew Ruegger, Global President Commerce, GroupM; Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis; Frank Kochenash, President Marketplace Service USA, Wunderman Thompson Commerce
Day one sessions & learnings
A new path to purchase Khartoon Weiss, Head of Global Agency & Accounts, TikTok; Shenan Reed, SVP, Head of Media, L'Oréal USA; Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance; Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club, General Mills
Commerce transformation into high gear x Forrester Sucharita Kodali, VP & Principal Analyst, Forrester; Ted Schadler, VP & Principal Analyst, Forrester; Jacquelyn Baker, Executive Director Commerce, VMLY&R COMMERCE
Mobile payments x telling the story of the future Jared Isaacman, CEO, Shift4 Payments and Mission Commander, Inspiration4; Brooke Hovey, Chief Growth Officer, BCW Global
Snap – shoppable AR: the future of ecommerce is here Alexis Parisi, WPP Agency Lead and Carolina Arguelles, Global Product Marketing Manager, Augmented Reality, Snap
TikTok helped me sell it: commerce success stories from TikTok creators Dustin Goot, Head of Creator Monetization, TikTok; Tassel Amor (@tasselamor); Aishah and Shay (@elitetier); DTay (@dtay.known)
Microsoft – building an inclusive brand through marketing with purpose Kelli Kemery, Lead Market Researcher, Microsoft
Kargo - digital commerce in the new privacy-first world Jeff Giacchetti, Programmatic Media Lead, Colgate-Palmolive; Mara Greenwald, Managing Director, Commerce & Performance Media, Mindshare; Harry Kargman, Founder & CEO, Kargo
A privacy-first internet Matt Brittin, President, EMEA Business & Operations; Stephen Pretorius, Chief Technology Officer, WPP
Commerce reimagined: when pandemic meet personalization Anisha Raghavan, CMO, Walgreens Boots Alliance; Laurent Ezekiel, CMO, WPP
Machine learning and the new commerce pipeline... Cara Pratt, Vice President, Commercial & Product Strategy, Kroger Precision Marketing; Bill Bennett, Vice President of Ecommerce for The Kroger Co.
![](https://wpp-project.s3.amazonaws.com/wpp-commerce-2021-event/images/day-1-inclusive-eommerce-for-a-diverse-customer.jpg)
Inclusive e-commerce for a diverse customer: $1 trillion market that you’re ignoring Christina Mallon, Head of Inclusive Design and Accessibility, Wunderman Thompson
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288, how brands can help close the wealth gap James Kinney, Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy
The luxury POV - everything you need to know Naji El-Arifi, Head of Innovation, Wunderman Thompson Commerce; Hugh Fletcher, Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce
![](https://wpp-project.s3.amazonaws.com/wpp-commerce-2021-event/images/day-1-setting-up-for-shopping-success.jpg)
Setting-up for shopping success Josh Gallagher, Global Head of eCommerece consulting, MediaCom
Hello world, Meet china 5.0 Nicholas Pan, Managing Director, Strategy & Commerce of VMLY&R Asia, Justin Teo, Chief Digital Officer, VMLYR COMMERCE, Kars Jia Head of Commerce
Day two sessions & learnings
Transforming the future of QSR with Wendy's Kurt Kane, President U.S. & Chief Commercial Officer, The Wendy’s Company; Jon Cook, Global CEO, VMLY&R
From creator trends to inspired purchases Aya Kanai Head of Content and Creator Partnerships, Pinterest; Dan Pelosi, Chef & Pinterest Creator
From inspiration to sale, how facebook and instagram can drive discovery commerce Ashley Yuki, Director, Product Management, Instagram; Marwa Shariff Atik, Instagram Creator; Dave Dugan, Global Agency Lead, Facebook
Gen Z - what every brand needs to know now Monique Idlett-Mosley, Co-founder/Managing Partner, Reign Ventures; Amanda Zuckerman, Chief Brand Officer, Dormify; Alexandra Wilkis Wilson, Entrepreneur, Investor, Board Director & Co-Founder, Gilt & GLAMSQUAD
Instacart: eight trends that will shape the grocery industry in 2021 Ryan Mayward, VP of Ad Sales, Instacart; Andrew Ruegger, Global President Commerce, GroupM
The future of modern retail Rob Garf, VP & GM, Retail, Salesforce; Michelle Grant, Senior Manager, Strategy & Insights, Retail & Consumer Goods, Salesforce
Female founders reimagining activism Sarah LaFleur, Founder & CEO, M.M. LaFleur; Beatrice Dixon, Founder & CEO, The Honey Pot Company; Cate Luzio, Founder & CEO, Luminary; Michelle Cordeiro Grant, Co-Founder and CEO, Lively
Traditional retail, winning in new ways Jennie Weber, SVP, Experience Design & Insights, Best Buy; Morgan Holt, Global Executive Experience Director, LANDOR & FITCH and Chief Strategy Officer, FITCH
Shaping the future of tech with intel Rhonda Foxx, Head of Social Equity Policies & Engagements, Intel Corporation; Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce
The next generation of (female!) commerce leaders Adriana Gascoigne, CEO, Girls in Tech; Jen DaSilva, President, Berlin Cameron
Innovating for the portfolio of the future Michelle Whelan, UK CEO, VMLY&R COMMERCE; Liliana Caimacan Head of Global Innovation, Tata Consumer Products
Ignite talks and more
Ignite talk: the five keys of brand happiness Miri Rodriguez, Author and Global Head of Internships, Microsoft
Club TikTok
Introducing Club TikTok, a virtual experience like you’ve never seen before at #WPPCommerce! Attendees may not be in Miami this year but hop into a fully customized immersive AR space featuring stunning Miami views to see how GenZ behaves and interacts with TikTok to discover, entertain and shop.
Use password: CLUBTT