Comprised of engaging conversations between the world’s foremost thought leaders and creators, WPP Commerce 2021 was hosted in an interactive virtual conference environment, pairing live workshops and broadcasts with on-demand content.
Looking at future trends and today’s realities, WPP Commerce explored insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, and measurement and analytics.
Discover more in our on-demand content about how the acceleration of digital payments and the future of contactless experiences impact consumers, retailers, brands and payment providers, and what it will take to future-proof brands and businesses.
For more WPP insights and perspectives, visit us at www.wpp.com/wpp-iq.
The future of humanized commerce Barry Thomas, Head of Customer Marketing, Coca- Cola; Clare-Marie Hulsey, Vice President Global Research & Insights, Coca-Cola; J. Walker Smith, Knowledge Lead, Consulting Division, Kantar
Mastering the share of mind with Amazon Kerry Curan, Executive Director, Marketing and Growth, GroupM; Andrew Ruegger, Global President Commerce, GroupM; Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis; Frank Kochenash, President Marketplace Service USA, Wunderman Thompson Commerce
Day one sessions & learnings
A new path to purchase Khartoon Weiss, Head of Global Agency & Accounts, TikTok; Shenan Reed, SVP, Head of Media, L'Oréal USA; Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance; Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club, General Mills
Commerce transformation into high gear x Forrester Sucharita Kodali, VP & Principal Analyst, Forrester; Ted Schadler, VP & Principal Analyst, Forrester; Jacquelyn Baker, Executive Director Commerce, VMLY&R COMMERCE
Mobile payments x telling the story of the future Jared Isaacman, CEO, Shift4 Payments and Mission Commander, Inspiration4; Brooke Hovey, Chief Growth Officer, BCW Global
Snap – shoppable AR: the future of ecommerce is here Alexis Parisi, WPP Agency Lead and Carolina Arguelles, Global Product Marketing Manager, Augmented Reality, Snap
TikTok helped me sell it: commerce success stories from TikTok creators Dustin Goot, Head of Creator Monetization, TikTok; Tassel Amor (@tasselamor); Aishah and Shay (@elitetier); DTay (@dtay.known)
Microsoft – building an inclusive brand through marketing with purpose Kelli Kemery, Lead Market Researcher, Microsoft
Kargo - digital commerce in the new privacy-first world Jeff Giacchetti, Programmatic Media Lead, Colgate-Palmolive; Mara Greenwald, Managing Director, Commerce & Performance Media, Mindshare; Harry Kargman, Founder & CEO, Kargo
A privacy-first internet Matt Brittin, President, EMEA Business & Operations; Stephen Pretorius, Chief Technology Officer, WPP
Commerce reimagined: when pandemic meet personalization Anisha Raghavan, CMO, Walgreens Boots Alliance; Laurent Ezekiel, CMO, WPP
Machine learning and the new commerce pipeline... Cara Pratt, Vice President, Commercial & Product Strategy, Kroger Precision Marketing; Bill Bennett, Vice President of Ecommerce for The Kroger Co.
Inclusive e-commerce for a diverse customer: $1 trillion market that you’re ignoring Christina Mallon, Head of Inclusive Design and Accessibility, Wunderman Thompson
288, how brands can help close the wealth gap James Kinney, Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy
The luxury POV - everything you need to know Naji El-Arifi, Head of Innovation, Wunderman Thompson Commerce; Hugh Fletcher, Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce
Setting-up for shopping success Josh Gallagher, Global Head of eCommerece consulting, MediaCom
Hello world, Meet china 5.0 Nicholas Pan, Managing Director, Strategy & Commerce of VMLY&R Asia, Justin Teo, Chief Digital Officer, VMLYR COMMERCE, Kars Jia Head of Commerce
Day two sessions & learnings
Transforming the future of QSR with Wendy's Kurt Kane, President U.S. & Chief Commercial Officer, The Wendy’s Company; Jon Cook, Global CEO, VMLY&R
From creator trends to inspired purchases Aya Kanai Head of Content and Creator Partnerships, Pinterest; Dan Pelosi, Chef & Pinterest Creator
From inspiration to sale, how facebook and instagram can drive discovery commerce Ashley Yuki, Director, Product Management, Instagram; Marwa Shariff Atik, Instagram Creator; Dave Dugan, Global Agency Lead, Facebook
Gen Z - what every brand needs to know now Monique Idlett-Mosley, Co-founder/Managing Partner, Reign Ventures; Amanda Zuckerman, Chief Brand Officer, Dormify; Alexandra Wilkis Wilson, Entrepreneur, Investor, Board Director & Co-Founder, Gilt & GLAMSQUAD
Instacart: eight trends that will shape the grocery industry in 2021 Ryan Mayward, VP of Ad Sales, Instacart; Andrew Ruegger, Global President Commerce, GroupM
The future of modern retail Rob Garf, VP & GM, Retail, Salesforce; Michelle Grant, Senior Manager, Strategy & Insights, Retail & Consumer Goods, Salesforce
Female founders reimagining activism Sarah LaFleur, Founder & CEO, M.M. LaFleur; Beatrice Dixon, Founder & CEO, The Honey Pot Company; Cate Luzio, Founder & CEO, Luminary; Michelle Cordeiro Grant, Co-Founder and CEO, Lively
Traditional retail, winning in new ways Jennie Weber, SVP, Experience Design & Insights, Best Buy; Morgan Holt, Global Executive Experience Director, LANDOR & FITCH and Chief Strategy Officer, FITCH
Shaping the future of tech with intel Rhonda Foxx, Head of Social Equity Policies & Engagements, Intel Corporation; Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce
The next generation of (female!) commerce leaders Adriana Gascoigne, CEO, Girls in Tech; Jen DaSilva, President, Berlin Cameron
Innovating for the portfolio of the future Michelle Whelan, UK CEO, VMLY&R COMMERCE; Liliana Caimacan Head of Global Innovation, Tata Consumer Products
Ignite talks and more
Ignite talk: the five keys of brand happiness Miri Rodriguez, Author and Global Head of Internships, Microsoft
Introducing Club TikTok, a virtual experience like you’ve never seen before at #WPPCommerce! Attendees may not be in Miami this year but hop into a fully customized immersive AR space featuring stunning Miami views to see how GenZ behaves and interacts with TikTok to discover, entertain and shop.
Use password: CLUBTT