WPPCommerce April 27+28
WPPCommerce April 27+28

Comprised of engaging conversations between the world’s foremost thought leaders and creators, WPP Commerce 2021 was hosted in an interactive virtual conference environment, pairing live workshops and broadcasts with on-demand content.

Looking at future trends and today’s realities, WPP Commerce explored insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, and measurement and analytics.

Discover more in our on-demand content about how the acceleration of digital payments and the future of contactless experiences impact consumers, retailers, brands and payment providers, and what it will take to future-proof brands and businesses.

For more WPP insights and perspectives, visit us at www.wpp.com/wpp-iq.

Featured sessions

Mastering the share of mind with Amazon Kerry Curan, Executive Director, Marketing and Growth, GroupM; Andrew Ruegger, Global President Commerce, GroupM; Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis; Frank Kochenash, President Marketplace Service USA, Wunderman Thompson Commerce

Day one sessions & learnings

A new path to purchase Khartoon Weiss, Head of Global Agency & Accounts, TikTok; Shenan Reed, SVP, Head of Media, L'Oréal USA; Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance; Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club, General Mills

Inclusive e-commerce for a diverse customer: $1 trillion market that you’re ignoring Christina Mallon, Head of Inclusive Design and Accessibility, Wunderman Thompson

288, how brands can help close the wealth gap James Kinney, Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy

Setting-up for shopping success Josh Gallagher, Global Head of eCommerece consulting, MediaCom

Day two sessions & learnings

Ignite talks and more

Club TikTok

Introducing Club TikTok, a virtual experience like you’ve never seen before at #WPPCommerce! Attendees may not be in Miami this year but hop into a fully customized immersive AR space featuring stunning Miami views to see how GenZ behaves and interacts with TikTok to discover, entertain and shop.

Use password: CLUBTT

Visit Club TikTok